Real-time insights into the rapidly evolving landscape



Welcome to the COVID-19 Brand Navigator, Australia's leading resource for consumer and cultural insights related to the current pandemic.

Brought to you by The Lab and Nature, the Navigator will bring you closer to the human stories and new behaviours that are changing the way we think, feel and act towards brands.

As a rolling, always-on insights platform we will bring you an understanding of how underlying consumer drivers are evolving.

The methodology:

  • A State of The Nation quantitative survey conducted amongst 1,000 Australians

  • Daily distancing ethnographic diaries with 20 Australians

  • A twice weekly quantitative Pulse Tracker amongst 400 Australians

  • An AI led investigation into emergent semiotic themes

  • Social Media listening that powers our cultural sparks


Aerial View of a Suburb
Image by Patrick Schneider
Empty asphalt road and modern city skyli


We use our data and other data sources including our Australia Project, to create a point of view for your brand.

We run Brand Protection™ workshops to help stakeholders align on direction, as well as Behavioural Hacking™ workshops using the latest principles from Behavioural Economics to guide our actions during this time of unprecedented change.


Our Category deep dives provide a 360° view of how people are behaving and feeling within particular categories.

Consisting of a weekly quantitative tracker of 400 Australians and video and textual diaries, Explorer brings to life change, real time and in the moment. With our premium Explorer service you can contribute your own questions, making it a bespoke study for your brand.

Current categories under investigation include Financial Services, Media, Retail, Education, FMCG


Our full service, bespoke option uses all of the data from Navigator and Explorer plus a dedicated insights and strategy component tailored to your needs.

Including tailored and unique quantitative insight, deep ethnographic consumer exploration, semiotic and cultural analysis, and Brand Protection™ and Behavioural Hacking™ workshops.


Get access to our Explorer Packs

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