THE DICEY DYNAMICS OF SOCIAL DISTANCING

Introducing the first of our social distancing diaries - 20 Australians from around the country record their experiences as they adapt to the new normal. 

We've seen a tension point emerge around disparity in the adoption of new social norms. Is this driving a wedge between us?

There are real fears and a growing frustration that others aren’t taking social isolation seriously. We have seen how heightened awareness of the link between hygiene and physical contact has dramatically changed the way we interact and wish to be interacted with.

Ingrained Australian norms around close social interaction have been shattered. Neighbours struggling to keep their distance, awkwardness greeting others and feeling guilty about visiting friends who live alone all highlight our nation’s struggle with social distancing. 



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©2020 by The Lab Insight and Strategy in partnership with Nature